Late last month, Lincoln opened the company's second Lincoln Experience Center at the site of The Star in Frisco, TX, offering consumers an opportunity to discover more about the brand in an atmosphere of luxury and comfort.

The new Lincoln Experience Center offers potential owners a relaxing environment where they can learn about the Lincoln brand at their leisure. Guests may learn more about the design influences on Lincoln cars and SUVs, enjoy the connectivity lounge and customize their ideal Lincoln vehicle after choosing from full lineup of Lincoln vehicles -- including the 2018 Lincoln Navigator -- on display.

If Center visitors want to take a test drive, a host will arrange for one at the guest's convenience. If they're interested in purchasing a Lincoln, the host will personally introduce them to the dealership that's most convenient for them.

The Center also hosts a variety of community-focused social gatherings, and is part of a multi use space at The Star that also includes the Omni Frisco Hotel and both the corporate world headquarters and practice facility for the Dallas Cowboys. In 2016, Lincoln became the official luxury vehicle of the Dallas Cowboys.

In a press release, Kumar Galhotra, President, The Lincoln Motor Company, stated, "Lincoln looks forward to providing clients in the Dallas-Fort Worth area the personalized experiences and services they expect and deserve. We’re excited about showing them all Lincoln has to offer."

At Gene Messer Lincoln Lubbock, we're proud to deliver stellar service to our customers from the Lubbock, Wolfforth, Brownfield, Post and Tahoka areas.

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