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Snow is a rarity here in Lubbock in the winter. But, we still get winter regardless. Some tips, we should all abide by, even if we don't see the white stuff falling from the sky. You might travel to a place over the holidays that has snow. Whatever it might be, being prepared is a good thing, which is why we have a list of things to consider when getting ready for winter with your car.

When it comes to keeping your Lincoln looking as luxurious on the inside as possible, it takes an effort to clean all the areas of your vehicle. One tricky area that always attracts dust is the dashboard, but there's a simple way to easily clean it off, using a product you might not think you'd ever use to clean anything.

With a brand like Lincoln, you're getting plenty of luxury and versatility, and you want to everything looking good on the inside. Even with lots of places for storage, when you have many food and drink items, finding an easy way to store them that's convenient, and clean. We've got a couple ways you can do that here at Gene Messer Lincoln Lubbock.

When it comes to enjoying the luxury that a Lincoln vehicle provides you for many years, knowing simple things that can keep your drive quality high are important. Having tires that aren't worn is one of those things, and testing tread level is simple, that you even can use a penny, which features the presidential namesake of the vehicles we sell here in Lubbock on it to determine if you need new tires or not.

Though we get many days of dry weather, the skies can open up and start raining here in Lubbock. When that heavy downpour comes, and you're driving, you have to take the right steps to stay safe, as road conditions change. That's why we want you to have the knowledge and know-how of what to do when the wet stuff comes.

• If you can, try and avoid driving in heavy rain, and be…

When it comes to self-maintenance and repair for your vehicle, there are simple tasks anyone can perform, even on luxury brands like Lincoln. If you need to check your engine oil levels, it is quick and easy with a few steps and here at Gene Messer Lincoln Lubbock, we're going to lay it all out for you.

• Lift up the hood and look for the dipstick, it's usually a different color and easy…

Here at Gene Messer Lincoln Lubbock, you can find many different vehicles that are going to give you a luxury experience, but also, you can experience plenty of safety, as well. With the new 2017 Lincoln MKZ, you're getting safety in the highest order, as the vehicle earned one of the most prestigious awards out there.

The smooth and luxurious ride that's offered in the new Lincoln lineup gives you an experience that makes any drive feel good. But, you want that to last, and the smooth and balanced ride will last if you have regular services for your wheels like wheel balance and wheel alignment. Both are similar, but different and you need both, and we're here to talk about the importance and the difference between them.

The looks of a new Lincoln model is cool, but getting it cooled down after sitting out in the sun during a hot summer day is something we all have to experience here in Lubbock, TX. Thankfully, there is a way to do it effectively, and quickly, and we're going to run down those steps with you today.

Drivers of new Lincoln vehicles understand the standout luxury that our lineup provides, and that there are many benefits and incentives that you get when you own one. For those of you who buy or lease a 2017 model year vehicle, there's now a benefit that everyone will enjoy.